Baya Baya

Service
Branding
Location
Honolulu
Audience
12–66
Baya Baya brand identity overview

Creative process

01Challenge

Create a fun, modern identity for an açaí bowl brand that feels tropical and fresh without relying on generic beach visuals.

02Goal

Build a bold, flexible brand system that stands out across packaging, merch and social media, while staying minimal and approachable.

03Solution

A custom illustrated character, a tropical color palette and a rounded logotype form a playful yet clean identity. Natural, eye-catching and full of flavor — just like Baya Baya.

  • Baya Baya — branding work, image 1
  • Baya Baya — branding work, image 2
  • Baya Baya tote bag mockup, animated
  • Baya Baya — branding work, image 4
  • Baya Baya — branding work, image 5
  • Baya Baya — branding work, image 6
  • Baya Baya — branding work, image 7
  • Baya Baya — branding work, image 8
  • Baya Baya — branding work, image 9

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