Gula

Service
Branding
Location
New York
Audience
6–62
Gula brand identity overview

Creative process

01Challenge

Create a bold and playful brand identity for Gula, a dessert spot that captures the fun, colorful and irresistible world of sweets while keeping a modern, polished feel.

02Goal

Build a distinctive visual system that expresses joy, confidence and flavor across every touchpoint, from packaging and social media to merch and signage.

03Solution

A vibrant palette of hot pink and sunshine yellow, a cute illustrated donut face and a clean, rounded logotype come together in a brand that's instantly recognizable and full of personality. Sweet, confident and full of flavor — just like Gula.

  • Gula — branding work, image 1
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