Candtail

Service
Branding · UI/UX
Location
Tel Aviv
Audience
Design lovers & gift buyers
Role
Founder · Product, Brand, Art Direction, Web & Marketing
Campaign composition (AI-assisted, based on the original candles): the yellow CandTail wordmark on purple above Green Icy Lime, Morning Brew Glow, the Aperol Spritz candle and Sweet Rose Glow, styled with lime, coffee beans, orange and rose petals

Creative process

Deliverables

  • Product creation
  • Brand identity & tagline
  • Labels, packaging & accessories
  • Art direction & campaign imagery
  • E-commerce website (EN / HE)
  • Social content & marketing

01The idea

What if a candle could be as beautiful before it’s lit as while it burns? Candtail turns iconic cocktails and aesthetic drinks into hand-poured candles designed to make people stop and ask, “Wait… is that a real drink?”

02Positioning

A design-led lifestyle brand rather than a craft-market stall: premium, giftable and quietly confident. Short lines like “Looks Like A Drink. Burns Like Luxury.”, generous space and product-first imagery set the tone across every touchpoint.

03Identity

A friendly candle-glass mark (ice cubes, a smiling face and a yellow flame) anchors a system of vivid purple, sunny yellow and charcoal. The bold CandTail wordmark, the tagline “Sip the mood, Spark the flame”, a round seal and a hand-drawn icon set carry it across labels, packaging and the website.

04The collection

Each candle is designed and hand-poured to look like the drink that inspired it, in clear glass with a bamboo lid and a bold typographic label: Morning Brew Glow, Green Icy Lime, Sweet Rose Glow and an Aperol Spritz candle, joined by a branded Candtail lighter.

05Art direction

Each candle has its own world: a golden-hour bar for Aperol Spritz, warm café light for Morning Brew Glow, calm daylight for Green Icy Lime and a blush boutique-hotel mood for Sweet Rose Glow. Original product photography combined with AI-assisted art direction to create immersive lifestyle environments while preserving the authentic candle designs.

06Website & e-commerce

candtail.com is an editorial, product-led store: large type, a collection grid, product pages with care and safety guidance, the founder’s story, the handmade process (Design, Blend, Pour, Finish) and a Hebrew version for local customers.

07Out in the world

Candtail is live. Every candle is hand-poured in Tel Aviv, packed by hand and picked up or shipped to customers in branded bags.

  • Morning Brew Glow candle in a glass jar with a bamboo lid
  • Green Icy Lime candle in a glass jar with a bamboo lid
  • Sweet Rose Glow candle in a glass jar with a bamboo lid
  • Aperol Spritz candle in a stemmed glass with a dried orange slice
  • Candtail brand board: the yellow CandTail wordmark on purple, the candle-glass mark, the colour palette (purple #9153F4, yellow #FFE54D, charcoal #282A2A, white) and line icons for Made in Israel, handmade, gift ready, premium materials, cocktail inspired and reusable glassRound Candtail seal reading “Sip the mood, Spark the flame”

Studio photography of the handmade candles.

  • Morning Brew Glow candle photographed against a purple backdrop
  • Green Icy Lime candle photographed against a purple backdrop
  • Sweet Rose Glow candle photographed against a purple backdrop
  • Four Candtail candles stacked against a purple backdrop

Original product photography combined with AI-assisted art direction to create immersive lifestyle environments while preserving the authentic candle designs.

  • Campaign image: the Aperol Spritz candle being lit on a dark bar counter (AI-assisted setting)
  • Campaign image: Morning Brew Glow in warm café light (AI-assisted setting)
  • Campaign image: Green Icy Lime in soft green daylight (AI-assisted setting)
  • Campaign image: Sweet Rose Glow on blush marble (AI-assisted setting)
  • Campaign image: the Candtail lighter beside the candle collection (AI-assisted setting)
  • “Light the vibe” carry-bag artwork with the Candtail mark
  • Candtail business card with a pattern of marks and wordmarks
  • Hebrew candle-safety sticker with the Made in Israel badge
  • The black Candtail lighter on a travertine block (AI-assisted setting)
  • candtail.com home page on desktop: “Looks Like A Drink. Burns Like Luxury.” beside two candles
  • candtail.com “The Story Behind Candtail” page on mobile
  • candtail.com collection page on mobile
  • candtail.com Aperol Spritz candle product page on mobile

Real customer orders, packed and handed over.

  • A Candtail order in a branded black bag, handed over on a city street
  • Two branded Candtail bags ready for pickup
  • A Candtail order bag beside plants
  • A Candtail order bag hanging on a wooden door

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